| As international market leader
for professional artists’ materials boesner achieves
competitive terms at manufacturers through a very large purchasing
volume. The manufacturers of artists’ materials are
frequently awarded large long-term orders which facilitate
more efficient use of production-line capacity and cheaper
manufacture. In addition to this, some products are made especially
for boesner. All these purchasing benefits make lower prices
for boesner customers possible.
2. Locations with low rental
and convenient access
Rental costs make up a large proportion of the global costs
incurred by a company. Boeser outlets are usually situated
on the outskirts of towns or in suburbs where rents are considerably
lower than in city centres. The architecture of the business
premises is also kept plain and functional. All this has a
favourable influence on our prices.
A pleasant side-effect of having locations conveniently placed
as regards transport facilities is that there are plenty of
parking spaces right in front of the stores, enabling easy
shopping.
3. Sales premises of between
1,400 and 3,500 m²
A wide wholesale range aimed at fulfilling the expectations
of professionals and commercial users needs well-structured
premises in which rational storage management is possible.
Generous stocks of goods should also guarantee that artists
can pinpoint e.g. 30 large tubes of titanium white and buy
them straight away. The shop-fittings in our outlets are simple,
practical and nonetheless modern. We can in this way save
enormous sums of money during renovations and in new openings
of boesner stores, which also influences our sales prices.
4. Qualified staff
Many of our employees are themselves practising artists, and
have often been boesner customers for many years before they
joined the staff. During your visit you will notice that these
employees know what they are talking about, since they are
often familiar with the materials from personal use. You will
not find “dry” advice or salesmanship here. Know-how
is passed on with enjoyment and passion.
5. boesner mail-orders
If you cannot come in person, all articles can be delivered
quickly and reliably to you at home if you wish. The boesner
mail-order service in Witten is responsible for this service.
Deliveries are made throughout Europe (with the exception
of Switzerland, Austria and France).
6. Professional product range
There is a clear distinction between the normal market range
of artists’ materials and the boesner product range.
Almost exclusively, only materials used by professional or
commercial users are offered. True to the boesner concept,
a range that can meet all requirements also includes picture
framing and wide choice of ready-made frames in normal sizes.
7. Wholesale prices
Boesner specializes in supplying specific groups of customers
and branches: artists, graphic artists, designers, architects,
stage designers, art academies, art schools, therapeutic institutions,
art dealers, galleries, museums, specialist shops for artists’
requirements and picture-framing, students of the corresponding
art subjects, industrial, trade and service companies and
all related branches.
All these are customer groups who can expect competitive wholesale
prices owing to their greater requirements. But even if your
purchases are sometimes quite modest, as a boesner customer
you always pay the same reasonable prices as the big clients.
At least twice a year many regular wholesale prices are considerably
reduced within the framework of special sales-campaigns. All
boesner customers are notified in good time about these campaigns.
We also have frequently changing special offers for you on
our website.
8. Lowest prices with a 12
month term
In the boesner wholesale catalogues we commit ourselves to
our prices for at least 12 months. This saves our customers
the trouble of constantly comparing prices. Even if our own
purchase prices have a tendency to rise during the catalogue
run, this has no direct effects on the purchase price for
boesner customers.
9. 1.456 page catalogue
The boesner wholesale catalogue not only provides information
about artists’ matierials and prices, but also serves
increasingly as a reference book for background information,
specifications and practical tips for artists.
10. International market leader
for professional artists’ materials
Thanks to its decade long, straightforward, stringent philosophy:
to make artistic work easier by offering professional and
reasonably priced high-quality artists’ materials, boesner,
whose founder is himself a painter and sculptor, has become
the international market leader with currently about 350,000
regular customers.
11. Product innovation
The development of new professional materials for the artist
is one of boesner’s central activities.
In the course of a year the boesner product-development department
scours Europe for small manufacturers who make special products
and are sometimes in possession of long-forgotten recipes
or specifications, which the professional market, however,
desperately needs. At the end of the year the most suitable
and reasonably priced products are incorporated into our range
of over 20,000 articles. You can find these articles in our
main catalogue.
Professionals buy at boesner’s. The majority of users
of professional artists’ materials already buy at boesner’s
in Germany, Austria and Switzerland, because a company philosophy
must be convincing if its maxim is to think every day about
better to satisfy the needs and wishes of professionals. boesner
delivers quality at an optimally reasonable price and a product
range that is continually being extended innovatively.
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